How I treated my first book as a startup

How I treated my first book as a startup

Every time I hit another bout of writer’s block, I would minimize the chapter that I was currently working on and pull up a new tab on Safari or Chrome and skim articles about how to stay motivated while writing. In time, I realized that I was reading more about staying motivated about writing than I was actually writing.

Most of the articles that I read sounded more like venting sessions about people not being able to write and less about actual tips to keep writing. So, I ventured away from these articles and found a huge treasure trove of articles that were actually motivating: tips for startup companies.

You probably saw an article about it while scrolling through Medium to find this article. Some entrepreneur out there talking about his or her tips on how to finally break free from your 9–5 grind and startup your own business.

But, I didn’t want to start a business. I wanted to write a book.

The funny thing is: I didn’t realize how much they are one in the same.

So, I did what every good startup company does (and accomplished a ton of procrastination in the process!):

-Started sketching ideas on a whiteboard

  • Think about every startup you’ve ever seen online. They all have amazing whiteboard setups!

-Cleaned my desk and made it as minimal as possible

  • This made me feel better while typing for hours on end and helped to minimize distractions.

-Dedicated a chunk of my free time every day before and/or after work and school to developing my ideas

  • Citing to hundreds of articles that talk about using a chunk of your day to slowly grow your startup, enabling you to quit your day-job.


  • It’s simple. If I got stuck on an idea, I would pick the brains of a select group of my friends and family to see where they think the story should go. They may not always have the right answers but they help you broaden your viewpoint and find creative ideas.

After I stopped falling into the same slump day-in and day-out of being the woeful writer who couldn’t figure out the next chapter, I learned that if I focused on being productive and keeping organized the writing was that much easier.

I chugged along every night until I had a finished product that I was satisfied with. All while working a job and attending law school.

So, if your ever catch another case of writer’s block. Step back from the writing and look around. Design your writing environment to help you focus on your work, don’t worry about whether a reader will like how your story is currently going (somebody out there will), and focus on being productive.

The words will flow.

Your mind will be at ease.

And, lo and behold: Your first book is done!